WHY RESEARCH IS IMPORTANT: Digital media research can help your business in a number of ways:
- from understanding and improve the perception of your brand online;
- understanding the market for new products;
- comparing your presence to a competitor
- attracting new audiences through understanding the trends and discussions within your category.
A brand/product analysis is the process of categorizing and evaluating digital media activities to understand strengths and weaknesses in comparison with other market players.
Scope of work:
- Identification of brand/products to be researched (direct & indirect);
- SWOT analysis;
- Assessment of target audience;
- Search engine optimization (SEO) analysis;
- Search engine marketing analysis;
- Online media buying strategy analysis;
- Social media activities analysis.
