RESEARCH & ANALYSIS

Drive success with data insights. Research & analysis

WHY RESEARCH IS IMPORTANT

 

 

Digital media research can help your business in a number of ways:

 

  • from understanding and improve the perception of your brand online;
  • understanding the market for new products;
  • comparing your presence to a competitor
  • attracting new audiences through understanding the trends and discussions within your category.

 

 

 

A brand/product analysis is the process of categorizing and evaluating digital media activities to understand strengths and weaknesses in comparison with other market players.

 

Scope of work:

 

  • Identification of brand/products to be researched (direct & indirect);
  • SWOT analysis;
  • Assessment of target audience;
  • Search engine optimization (SEO) analysis;
  • Search engine marketing analysis;
  • Online media buying strategy analysis;
  • Social media activities analysis.

 

SIMILARWEB

MANGOLOS

SERANKING

GOOGLE ALERTS

NETICLE

SOCIALBACKERS