Drive success with data insights. Research & analysis
Drive success with data insights. Research & analysis

WHY RESEARCH IS IMPORTANT: Digital media research can help your business in a number of ways:


  • from understanding and improve the perception of your brand online;
  • understanding the market for new products;
  • comparing your presence to a competitor
  • attracting new audiences through understanding the trends and discussions within your category.



A brand/product analysis is the process of categorizing and evaluating digital media activities to understand strengths and weaknesses in comparison with other market players.


Scope of work:


  • Identification of brand/products to be researched (direct & indirect);
  • SWOT analysis;
  • Assessment of target audience;
  • Search engine optimization (SEO) analysis;
  • Search engine marketing analysis;
  • Online media buying strategy analysis;
  • Social media activities analysis.

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