IMPORTANCE OF SEARCH RANKING
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results.
ON-SITE SEO
Onsite SEO, also known as on-page SEO, involves optimizing the content on your own site:
Relevant Content / Keywords / Titles & Title Tags / Headings / URL Structure / Meta Description / Page Load Speed / Alt Text / SSL Encryption.
OFF-SITE SEO
Off-page SEO focuses on leveraging other sites and places across the web to improve your position within search rankings:
Backlinks / Leveraging Video (YouTube) / Social Media
