DIGITAL MEDIA BUYING

Strategic purchasing of digital ad space for optimal audience targeting

ONLINE ADVERTISEMENT

As consumers spend more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up. Digital media buying is the process of purchasing placements for advertisements on websites, apps and other digital platforms.

Advertisers frequently use real-time bidding (RTB) to buy advertising spots on publishers’ websites.


Local platforms

As consumers spend more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up. Digital media buying is the process of purchasing placements for advertisements on websites, apps and other digital platforms.

Advertisers frequently use real-time bidding (RTB) to buy advertising spots on publishers’ websites.

RTB allows advertisers to get access to true user-level auction bidding with better transparency than a traditional waterfall or affiliate network. When in comes to DSPs you deal directly with end users.


SALES HOUSES:

  • Google ads
  • DV 360
  • Eskimi
  • Adviad
  • BYYD